One of the oldest advertising methods used by Rowntrees's, was to focus on the chew factor of their product. This advertisement shows this,
http://www.youtube.com/watch?v=bMpXqco7Zck
Rowntree's made a similar advert a couple of years ago, but more modern. I could use the same idea, that you cannot chew a fruit pastille. A better idea, might be to start off the same, but then focus on the actual pastille. For example this Coke advert, http://www.youtube.com/watch?v=NwCn-D5xFdc shows what happens inside a vending machine. If you adapt this idea to fruit pastilles, you could show what happens inside a n actual fruit pastille once chewed upon.
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