Another idea relating to the chew aspect, could be to give the pasille human qualities. So for example the pastille could be inside someones mouth, and dare the teeth to chew it. This would seem very similar to the Peperami advert, http://www.youtube.com/watch?v=l4q2LLX5oLw&feature=related
but instead of doing the same routine, maybe the patillle could break under the pressure and act scared after the teeth decide to chew on it. This would be different from the Peperami animal, as it is constantly angry and intimidating.
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